Wednesday, October 24, 2012

New Features Twitter for Branding



Twitter has unveiled changes that allow you to customize and embed the brand in corporate or personal Twitter account. New features such as header images on profile page can be used as an opportunity to introduce your product or brand to follow us because it looks clear, larger and attract attention. 

Pictures in the profile will also appear on the official Twitter app on various platforms such as iPad, iPhone and Android. Twitter itself says that the profile picture at the top it has a dimension of 1252 pixels by 626 pixels for optimal size used in all devices. 

For you who intend to use as a header image and strengthen brand recognition business, please refer to the following tips, as quoted from site entrepreneur.com. This will be your first chance to draw customers' attention. 

Do not use this image just to sell or promote using the logo in there but should also be used as a tool in order to create a brand image in the mind of the customer is unique, creative and most importantly, able to convey a message to them easily. 

Also worth thinking about is the design profile photo as your profile picture in the center of the image header. You have the space to tell the story, enthralling people and strengthen the image of your company or personal brand. 

Other changes were present branding opportunities with twitter are: 

  • Opportunity to display a bio of 160 words. Your bio will appear at the top of your profile image, so be sure to connect them properly. Because the images would draw attention, bio brand will be much more effective in conveying a message than words. 
  • Pin your favorite tweets to the top of the profile. This is a way for you to promote content that you think is most important to your followers. 
  • Stream photos under the latest tweets on mobile devices. Users can view the photos in the stream below the latest tweets on your iPhone, iPad, and Android. You can scroll and select any image to be able to stand for easy viewing. This will make people more interested and more easily consume content, which in turn could encourage them to action and interaction. 

Not only these changes will allow users to sort and search for content they like, but also allows for more marketing practitioners to market their brand personalities and trends that wants to create and give consumers a more dynamic user experience.

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