Showing posts with label Marketing. Show all posts
Showing posts with label Marketing. Show all posts

Tuesday, November 13, 2012

4 incorrect assumptions about online business

4 incorrect assumptions about online business

What’s wrong with online business? phenomenon that I found during the study and to pursue an online business so much. I’ll give a little to you about this mysterious myth. Here are some incorrect assumptions about online business, at least according to my personal

1. Online Business = Rich Fast

If you also think so, Throw away the idea that Online Business = Rich Fast now ! That’s garbage thinking that ultimately will make you not so serious. If a business online = rich fast, I’m sure the people who wrestle IM (Internet Marketing) are all getting rich so fast.

But the fact is not so! Internet marketing is not as easy as you think. It is not logical if the formula is true: = online business get rich fast. The reason is very simple, online business is just like a conventional business (business in the real life) in general. It’s just that the media used by internet marketing is done online via the internet. 

So STOP thinking that online business = rich fast, because after all it really depends on the efforts and hard work we do.

Online businesses should be treated the same way you do business in real life. That certainly will not be apart from the capital (in money, effort, mind and times), business, business management and marketing (promotion). And the important thing is to run in earnest, diligent, patient, serious, and never give up.

So is not it? Online business even so, it takes effort and take REAL ACTION!

Not just a dream to be rich but no action at all … it’s the same with a BIG ZERO! So actually it is natural if there who think online businesses are very close to fraud. And not a few too many people who try and go backwards. For this reason, he was frustrated because the results are not as expected.

Discard dreams can get rich quick, think of internet marketing is a business that you live like you’re opening a store (business in the real life). Which, of course, requires capital, action, effort, passion, and spirit. 

I personally consider more online business is another way to make money is abundant. Not to get rich fast! Once again please note, an online business that takes real action, it takes time, study and practice.

2. Assuming anyone can get rich with an online business

With very sure I dare to say to the perception of the above is NOT TRUE! Why …? If you do business online, and online time you use was limited to browsing, chatting and just learn alone is tantamount to there will be no money would you get. 

However, if you can take advantage of everything on the internet to promote an online business you run is another matter. Do not be naive thinking of doing business online, there will be no customers who will see you without you introduce yourself to them.

All you have to do but it is, keep working. Do what you can today and keep learning. Learning is important, but whatever information and knowledge you gain will not be useful at all without your practice.

Well, still think online businesses can do all those?

The truth is that online business is only for people willing to learn, work hard and take action. One thing you should appreciate is TIME. Indeed, sometimes nothing works in a short time, but it is the fruit of their own hard work. Successful in online business is never side with the people who half-heartedly, and it proved more a failure than a success.

Appreciate the time and be patient, because your ability will be tested by time. How can you keep the spirit, will increasingly bring you in the right direction for success in online business

3. Consider Internet marketing is very complicated.

Frankly, if you say it is complicated, it is “yes”. However, if said to be very complicated, “not well”.

Why? These questions all come back on ourselves. It depends on the seriousness you live it. All started from ignorance, so that motivates many people to learn, learn and keep learning.

And learning is not enough, you have to practice it and started trying to do so directly. There are many things we encounter in doing internet marketing, and it will test your spirit. How can you be able to face challenges and obstacles?

Throw away the idea that internet marketing is something very, very complicated. In fact this is so, but nothing is impossible, as long as we try and believe, must be …. Take action on anything is needed, including an online business.

Nothing complicated if we want to spend a little time to open up insights about things that we think it is complicated. We can learn, we can find out. So, do not worry …. Do not be scared by that name is wrong or fails.

4. Consider an online business it’s free and result Abundant

Point one is still embedded in many online business beginner. However, a surprising pattern like that always think the last long until they are able to realize it.

All you have to remember, that free actually do exist. But the results are not going for what you want. Which games were still require capital. You are still required to work harder. And the average of the results are not for free rather than in need of capital (paid). 

Any free ones require you to be online much longer, and the process is too difficult anda taking longer time needed, rather than profit and loss instead. Both wasted time and other things that will hit you in the future.

Although not all of them, because whatever it is fixed return on your hard work. When you think business, you should already know that. This can be likened your work to others, and of course the result will not be maximal.

From now on do not you scared out of capital, as long as you want to succeed. Convince yourself, success was greater on the side of those who dare to invest, not just effort and hard work.

4 incorrect assumptions about online business above, I think you can ponder how vital to us as an online business. Writing this has been through a long journey, so I dared to think so. At least that’s what I feel, if you think you have another idea would be so I would expect the input and enhancements to member responses to this article.

Greetings success …

Wednesday, November 7, 2012

5 Marketing Mistakes And How to fix it

5 Marketing Mistakes And How to fix it


In fact, almost all businesses actually able to increase the clappers. That if they want to correct some mistakes. Especially in how to build a good marketing strategy

1. Does not have a uniqueness that distinguishes itself from competitors.

Why should it unique? And uniqueness of what is meant? 

Uniqueness is a characteristic that will be a special attraction for consumers. This characteristic can be a cheaper price, without compromising the quality of course. 

Or it could be in terms of service. For example give a longer warranty period than usual, and others. Or it could also provide various, bonuses, gifts, souvenirs and so forth. 

The uniqueness is needed to make consumers feel lucky, get more, and can directly differentiate from its competitors. Uniqueness that will make consumers feel getting more than the price paid. 

Uniqueness is not only beneficial to the business owner himself, but also for consumers.

2. Not prepare a strategy to make advanced bidding. 

We already have a main product, is very important to find other products are also related. Then prepare to be a subsequent offering. 

This example, let’s say your product is textbook. But why stop there? Why not prepare other products related? For example learning equipment, courses, private tutor, and others. 

By preparing a strategy to offer advanced, means to give you the opportunity to get additional revenue. Many business people do not realize the importance of this strategy. And just focus on selling the main product only.

Though often happens, the next bidding  more profitable. For example, a photographer who charges 10 grand for a photo. But after that, she offered to decorate picture frames. 

We found a lot of internet marketers who want to provide free ebook on the internet. Though they are adequately qualified ebook, and definitely sold if sold. At that time, they did not ask for compensation in the form of money, but only an email address. Why? 

Because, by providing an email address, then you have permitted them to conduct follow-up bargains. 

Initial follow-up is vital to every business. If you limit yourself to only one sale, then you will lose many opportunities. 

In the internet marketing world this is known also as the need for internet marketing strategies.

3. Failed to provide confidence and ease 

Not surprisingly, we see many companies that have not been realized how important it is to give confidence and the impression that doing business with them is easy, maybe even enjoyable. 

Why would they want to make things difficult? 

Really every businessman to realize that they will lose customers if the customers feel frustrated or dissatisfied? 

Is it true that consumer satisfaction is the main thing? Do not let this happen to your business.  Internet marketing services, you always make it feasible as a main point in running your online business marketing

Here are some tips that will make consumers become easy and sure to do business with you: 

When consumers call. 
The way you answer or serve is vital. This is an opportunity to introduce ourselves. If the customer gets an unpleasant impression, maybe you will lose the opportunity for profit. 
Smile, and the whole world will smile with you. 
A smile will make it easy for consumers to do business with you. No one who thinks that a smile is just a marketing tool, because the essence of a smile more than just ethics and decency. A smile will make consumers feel happy and appreciated. 
Provide fast service
Time is important for consumers. They do not want anyone to take it. It would look very unprofessional if you let customers wait too long. 

4. Failed to find out what the consumers want. 

Very ironic that many business people who may be due less to master marketing, does not provide enough time to find out for sure, what the consumers want and in need. 

They just want their products sold. By assuming that the product is certainly desirable. But it was not the underlying assumption of facts. And while no one would buy, they blame so many things. 

Excessive self-confidence, without the underlying knowledge and marketing capabilities, will lead to arrogance and blind belief. 

There is no other way for marketers to know what they want, except to make time to do it. 
If you want other people to do business with you, then you should be able to fulfill the desire for the following things: 

• Quality is better.
• The services faster.
• Prices were cheaper.
• Confidence to quality.
• All the things that make life so much easier.
• Products that can make them look better.
• Items that can be used repeatedly.
• Products that last longer.
• Something that produces solutions.
• The things that work more effectively.
• The things that make life so much fun.
• The things that give more benefits. 

5. Failed in giving a reason. 

We offer the products or services, whether through media or directly, always include the reason. Tell them the clear identification on you, your business, your company, your products or your services. 

Give a reason related to the price. If cheaper, how can it be? Is it because the cost of production? Delivery? Or if more expensive, why? Is it because of its quality? Materials? How to workmanship? Or whatever it is, you should prepare a clear description. 

Tell them why they should buy from you. Make a compelling reason, can be trusted, actual, and honest. Explain why they should entrust their money to you. 

To the five points above very positive to be applied to your business, especially for those of you who seriously on the path to go through internet marketing. Hopefully you can become a successful internet marketing specialist.

Sunday, November 4, 2012

Web Based Business Systems For Your Business

Web Based Business Systems For Your Business


Nowadays the internet can bring many benefits for everyone, especially for the business world. Many companies, both small and large scale which utilizes the internet to support their business. In fact there are only focused using the Internet as the main medium of doing business, which is often known as web based business or online business.

Companies can use the Internet to grow their business, will certainly get a much larger income. On the other side will be able to save on capital expenses (cost fees) on any business operations.

Through the internet, a company with its own will have a high level of visibility (see more people more broadly, without geographical restrictions - universal). Of course, supported by a web based accessibility.

Internet as a medium for marketing and advertising

Benefits of the Internet in the field of business one is easier and expand marketing network. Ability accessibility web based business is very possible the formation of a global network, with almost no restrictions. The existence of a web based business to reach all segments of Internet users and businesses maximize the marketing of products, goods or a company's services.

Lots of marketing convenience that can not be found as the manual marketing ( traditional marketing), requiring hardware, time, cost and great care.

Online Marketing using the web to make web based business can save you budget properly. Web-based business does not require a huge cost, but it takes perseverance, consistency and high innovation to market products and goods on the internet.

To do marketing and advertising, there are so many options available. As for using facilities paid advertisements, affiliate services, social networking sites, social bookmarking sites and other media. It could even be done utilizing the free advertising and the use of social networking sites.

Web based businesses have tremendous revenue potential, today the use of the Internet as the main medium rapidly growing marketing promotions.

Greater customer

The key advantage of the Internet for business is the potential for customer growth are abundant. A small business without a website may only be able to compete with other local small businesses in the region.

However, by using or doing business on the internet, the company will have the potential to get customers from all over the world. This is because the internet is always online 24 hours a day and can be accessed by anyone, anywhere and anytime. And certainly, an online store no opening hours and closing. These are some of the advantages of multiple online stores.

Internet users is the biggest consumer. If we open a store in a particular area then it is possible the store will only be known by the region alone. But if we open the store via the internet then the store is not only known by people in the region, even the existence of the store to get out of the country.

Expanding Network

Which also includes the benefits of the Internet in business is the opening of a network and cooperation with employers or other organizations. Many Internet businesses has made ​​cooperation with others in their fields, where they can share their solutions on the challenges-and share the benefits of the businessby using the internet.

This fact by itself would support increasing experience while encouraging the growth of their business.

Got a business?

From now on do not hesitate to run a web based business systems for your businesssuccess.


This article written by. Isnaidi Bangka well known as Bang-Is , fell free to visit his personal weblog at : isnaidi.com

Thursday, November 1, 2012

Effective Ways to Create Loyal Customers


Effective Ways to Create Loyal Customers
In the world of internet marketing, one thing that is difficult is to maintain customer loyalty. This means businesses that utilize the internet marketing should always work harder than the current offer and sell its products. WF8QEVM4MBME

In essence, the key to business success is a loyal customer or buyer. Putting the interests of the buyer / customer as the primary basis of your business activities, will directly hold the key to your business success.

Implementation, you should be able to continue to create strong relationships, and constantly warm to your business customers. When it is done will be encouraging customers continue to do business with you. Even volunteered to provide references and testimonial  (Promoting your business to others) without any coercion.

Make sure you and the customer is always in a circle of the same interests, of course with different positions. Customers are buyers who need your product or service (consumer), and you are the providers what they need.

Building customer loyalty is based on the bond shall be in communication and trust. Here, you keep that trust by risking your future credibility coming.

Here are some effective ways that you can do to create a loyal customer ;

1. Reduce competition.

That is, you should be able to make your business as a place MAJOR in that field. Always offer products that can not be found anywhere purchaser, in addition to your place. Create a business you different to your competitors' business.

This can be realized by a variety of marketing strategies, such as product quality, customer service, marketing systems, guarantees, bonuses and other things that make your products NUMBER ONE in the eyes of buyers.

2. The focus of the interest of potential customers.

Each company generally has always put customer service as the main PILLAR in serving consumers. Basically it was intended to keep the customers that they must be bound to you. Please share your attention to this section, and make sure every prospective customer is satisfied and getting all the information he needed.

3. Provide clear, straightforward and trustworthy.

Information is the first conducted every buyer when buying something. Build an extensive information network with a clear description on your product. Program advertising is usually the MAIN PILLAR for this.

But for internet marketing, have supported the availability of other information in support of your business. It can be applied to create an official website for your business, building a testimony about your business that much, serving consumers directly (live chat), and various other strategies.

4. Prioritize buyers like your own brother.

In order to support the points 2 and 3, provide warmth communication when serving customers directly. Describe in simple and clear any information you submit. For internet marketing world, consider any prospective buyers and customers as a real person standing in front of you.

One tip from me ; Do not discredit other products (your competitors) directly, always communicate the advantages of your product and minimize deficiencies that may exist in your product. Position yourself to potential buyers like you to invite your own brothers when buying something.

5. Make sure your product has a warranty and minimize the requirement for that.

Warranty on every product, there will always be a priority of the prospective buyer. However, the thing that you should remember is a condition to the warranty of your product.

Keep detailed warranty information you offer clear, easy and reliable. Do not make a condition to the warranty on your customers, if necessary, give without any conditions.

6. Understand clearly the needs of your customers and how well you serve them.

Perform a detailed survey on the need, if necessary, offer a gift or a special discount service that they are willing to participate. This strategy creates a clear dialogue between you and the customer, and really help you to determine the future direction of your business.

7. Always publish new information specific to your customers.

Play the most of the role of the newsletter to your business. Provide a variety of valuable information such as tips, promo products, certain events on a regular basis with attractive discounts and various other things. If necessary, give discounts and gifts that can attract your customers belonging to the network newsletter for your business.

By applying the 7 ways to effectively create loyal customers above, will bring a significant impact on your business berkembanganya. So the credibility of your business will be created and maintained for a long time.

May be useful ...

reference : Cara Efektif Menciptakan Pelanggan Yang Loyal

Wednesday, October 24, 2012

New Features Twitter for Branding



Twitter has unveiled changes that allow you to customize and embed the brand in corporate or personal Twitter account. New features such as header images on profile page can be used as an opportunity to introduce your product or brand to follow us because it looks clear, larger and attract attention. 

Pictures in the profile will also appear on the official Twitter app on various platforms such as iPad, iPhone and Android. Twitter itself says that the profile picture at the top it has a dimension of 1252 pixels by 626 pixels for optimal size used in all devices. 

For you who intend to use as a header image and strengthen brand recognition business, please refer to the following tips, as quoted from site entrepreneur.com. This will be your first chance to draw customers' attention. 

Do not use this image just to sell or promote using the logo in there but should also be used as a tool in order to create a brand image in the mind of the customer is unique, creative and most importantly, able to convey a message to them easily. 

Also worth thinking about is the design profile photo as your profile picture in the center of the image header. You have the space to tell the story, enthralling people and strengthen the image of your company or personal brand. 

Other changes were present branding opportunities with twitter are: 

  • Opportunity to display a bio of 160 words. Your bio will appear at the top of your profile image, so be sure to connect them properly. Because the images would draw attention, bio brand will be much more effective in conveying a message than words. 
  • Pin your favorite tweets to the top of the profile. This is a way for you to promote content that you think is most important to your followers. 
  • Stream photos under the latest tweets on mobile devices. Users can view the photos in the stream below the latest tweets on your iPhone, iPad, and Android. You can scroll and select any image to be able to stand for easy viewing. This will make people more interested and more easily consume content, which in turn could encourage them to action and interaction. 

Not only these changes will allow users to sort and search for content they like, but also allows for more marketing practitioners to market their brand personalities and trends that wants to create and give consumers a more dynamic user experience.

Sunday, January 30, 2011

How To Improving Corporate Performance


Creating a conducive atmosphere in the work was not easy, climatic conditions and a healthy work activities are very effective at all in improving company performance. To achieve that, not infrequently a company creates a variety of policies aimed at maximizing the potential of Human Resources (HR) has. As a bonus / reward directly or indirectly, commissions, and various other examples.

In this case empowerment management of Human Resources (HR) of a company depends on the pattern of climate and atmosphere of working in a company. Policy manager (boss) is very influential in improving the performance of employees (subordinates). Climate employment activities can be created, and all were back at how the creation of a healthy direct interaction between superiors and subordinates.

There are several important points that we need to remember in order to create a conducive working atmosphere. Below are 5 basic key in boosting performance. ;

1. Specificity

Employees need specification. Specific information is complete with good execution procedure is very helpful and directed the performance stability, while improving the shortcomings. Managers do not need to be busy memandori and employees know the company wishes, it support creativity. This can be achieved by management Job Description (division of labor, the main tasks and functions, authority, etc.) is good. This point can also be realized by placing the right person in the position / positions that match their expertise (right man in the right job).

2. Consistency

Information should not contradict each other. For example, periodic assessment of both, but poor annual assessments. Such inconsistencies can be unsettling and disturbing performance. At this point of monitoring and evaluation system of the company shall have the achievements / performance standards and clear targets. This will facilitate the company in view the development progress and report accurate data. So it can become a reference in decision making and good policy.

3. The right time

The feedback should be given immediately, so that employees are motivated to improve. If there is reluctance over time to evaluate. They already feel right and would be very devastated if a bad report card grades.

4. Effective Communication

Managers must be able to create effective communication to foster a shared understanding with the employee. If the statement / instruction manager is not understood or accepted in fragments, the target will not be achieved. Effective communication is very vital role in creating a healthy working atmosphere. Instructions are clear and correct your boss should be understood by employees. At the moment there is a problem, should disecepatnya resolved. If there are elements of conflict, both vertical (manager-employee) and horizontally (fellow employees) in a company allowed to go on, are potentially destabilizing climate.

5. Goodwill and cooperation

Managers need to show goodwill and cooperation. Feedback aimed only drop or embarrass employees will not be able to create healthy working conditions.

Employees who participate give you an idea of setting targets or performance standards, means have been put forward will and needs. The employee will try to achieve it, because he knows what he wants.


With 5 points above the base, very clear pattern that was created is the result of the interaction relationship manager / supervisor and employee / subordinate in the field. Improving employee performance would bring a company to more rapidly achieve a cool profit.

Corporate Perfomance Management

Corporate Perfomance Management

Ondemax specializes in delivering the comprehensive data analysis and methodologies that comprise Corporate Performance Management (CPM) for Host Analytics. The Ondemax professionals will help enhance your strategic decision making, dramatically improving your ability to plan, monitor and analyze the direction of your business.

Host Analytics Corporate Performance Management Suite breaks CPM into four components:

Strategy/Plan

Host Analytics Scorecard enables companies to encapsulate the strategic plan into a dynamic system and allows employees across the organization to continually monitor and measure progress against the strategic plan.

Budget to the Plan

Host Budget provides connected and streamlined budgeting, planning, forecasting, reporting and analysis, which eliminates the errors and cumbersomeness of Excel.

Host Analytics Revenue Planning is an integrated revenue, forecasting and budgeting application that supports detailed sales forecasts across thousands of customers and products and provides multiple methods for managing sales plans.

Execute the Plan

Host Analyzer provides robust reporting and analysis capabilities for employees across the organization, from sales and marketing to finance and operations.

Host Consolidator speeds the process and manages the integrity of collecting, consolidating and reporting financial information on a global basis.

Revise the Plan

Host Budget provides connected and streamlined budgeting, planning, forecasting, reporting and analysis, which eliminates the errors and cumbersomeness of Excel.

Host Analytics Revenue Planning is an integrated revenue, forecasting and budgeting application that supports detailed sales forecasts across thousands of customers and products and provides multiple methods for managing sales plans.

*) source : http://www.ondemax.com/cpm.php